The Austrian Oak's Brilliant Positioning Secret

People think that Arnold was the luckiest bastard alive especially considering his "subpar," acting in his earlier movies and somehow he became famous overnight.

But that's not the case at all.

His first movie was Hercules in New York and that movie was horrible but I digress.

Let's get to it.

Arnold moved to the US in 1968, couldn't speak a lick of English, became a world champion bodybuilder and then an iconic movie star.

But yet what people don't know is that when Arnold landed his first movie role he was already damn successful.

He had a brilliant mind for business that no one could match.

When he was 21 Arnold started his first business in the Hollywood Hills.

He noticed a demand for bricklayers around the high-end homes and also noticed the "keeping up with the Jones," mentality.

He formed his own bricklaying company with his bodybuilding friends and demand for his company skyrocketed.

His business wasn't much different from the other bricklaying companies around YET they couldn't get the same high paying gigs that Arnold got.

And that brings me to ANOTHER point...
... Arnold charged MORE for his bricklaying services and people PAID for them.

There was nothing special about what Arnold's business. They did the exact same work as other bricklaying businesses...
... YET..

HE STILL CHARGED MORE.

AND...
... PEOPLE WERE WILLING TO PAY!

Why?

Why did Arnold get more business than the other bricklaying companies? He wasn't known among the other bricklayers.