You remember Sherlock Holmes don't you? Holmes was the fictional consulting detective invented by Scottish physician Sir Arthur Conan Doyle. Holmes, as you know, is famous for cracking open difficult cases and solving them with almost magical abilities.
So, grab your inspector's hat and let's play Sherlock Holmes for just a moment. We're going to do a little spying today and see if the "Sherlock" in you can turn up a few profit clues lurking all around.
This is the shortest course to the profit-land in this crazy fun business. The direct marketing or "mail order" business as we affectingly call it have a "secret" way of "spying" on the competition. It's called "seeding."
Very simply, seeding is where you get on other businesses mailing list
... for the sole purpose of snooping and finding out what's going on in your selected marketplace.
This does several things for you.
First, you'll start receiving offers from the company you inquired about plus competing companies. And these offers can be golden to you by seeing exactly who's mailing what.
You'll see firsthand what their winners are, how the copy reads, what offers are hot and ideas will start to catch fire.
And if you go the extra yard and actually buy something, you'll experience firsthand how you were treated, what upsells they offer, and how they run the customer service side of the business.
Simply put, this is one of the best direct marketing educations you can get. And best of all... it won't cost you a fortune.
Basically, you get a master's level marketing education for the mere cost of a postage stamp and the time it takes to "sign up."
Pretty damn cool, right? As my late marketing mentor Melvin Powers once told me, "There are no secrets in the mail order business."
You'll be tuned in to 'real world-real time' marketing methods and strategies. This is one of the best ways to stay up-to-date with powerful trends and effective marketing that's cutting edge.
Seeding gives you another huge benefit...
... A swipe file right at your fingertips.
Sunday, 1 April 2018
Secret That Allows You To Write Advertising Homeruns
Categories: business
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