Is Copy Still King?

The pondering time she comes. Have you ever wondered if advertising copy is still king... you know the big kahuna of advertising... the apple of the marketing eye?

Heck, with all the modern "marketing devices" we have today, you may be wondering if copy is even relevant these days.

Let's dive in and take a look-see. Check out any magazine you can find on the shelf these days and start thumbing through the pages. Pay keen attention to the ads.

What do you see?

If you are paying attention, you'll notice most ads are scarcely worded, beautifully illustrated, oftentimes confusing, sometimes humorous, resembling pieces of artworks.

These ads do more entertaining than they do selling. They do very little promoting your business...

... and if you run advertising like this, then be prepared to have your bank account drained.

Hey, maybe I'm wrong. But can you really afford to entertain your prospective clients? Even if you're in the entertainment business, you still need to sell your services, right?

I'll tell you this: Media (places to run your advertising) doesn't come cheap. Most established publications costs big bucks. And if you don't believe me, then give 'em a call and ask for their rate sheets. Be sure to be seated when looking over the costs... it's shocking.

Makes you wonder why anyone would spend big money on such waste. In my book, advertising and marketing should increase your bottom line, not shrink it. Right?

What's worse, we believe this is how advertising should be. It's the status quo, the norm of advertising as we know it, right?

After all, seeing decades upon decades worth of this "traditional advertising" being run makes it's true, right?

WRONG. WRONG. WRONG.

And I'll prove it.

OK, for now I'll save you the rest of the rant and answer the question posed in the article title.

The short and dirty answer is...

... YES.

I humbly submit to you to check the stats of any high-functioning business that uses proven marketing methods. At the root of their marketing you'll see direct response marketing and the main sales driver.